The choice between using a travel agent or online booking for vacation travel depends on various factors, including personal preferences, the complexity of the trip, budget, and the level of assistance desired.

Travel agents offer personalized service, expert advice, and assistance throughout the booking process. They can help tailor the vacation to meet specific needs, provide insider knowledge about destinations, and handle any unexpected issues that may arise during the trip. Travel agents may also have access to exclusive deals and packages not readily available online.

On the other hand, online booking platforms provide convenience, flexibility, and a wide range of options. Travelers can compare prices, read reviews, and book flights, accommodations, and activities easily from anywhere with an internet connection. Online booking platforms often offer competitive prices and allow travelers to customize their vacations according to their preferences.

For travelers who prefer a hands-on approach and value personalized assistance, a travel agent may be the better option. Travel agents may also be called “travel advisors”, “travel experts”, or “travel consultants.” Travel professionals’ role has changed—while in the past, they may have been the key providers for any sort of travel booking, they now differentiate themselves by offering a curated, hands-on, and personalized service.

A good travel agent can: